Kelly’s Secret Methods
to Future-Proof Your
Retail Business

Discover how to thrive in business during a pandemic.

So you've moved your retail business online.

Now What?

It’s time to learn.

As foot traffic dried up, and physical stores closed, online presence suddenly become more important than ever.
Without a big budget marketing department the choice seems to be either paying a small fortune to agencies for little return, or battling through yourself.
Helping retailers through these tough times is my passion and it’s why I’ve created the Retail Edge Digital Growth Course – a practical approach to learning the skills to take control of your digital presence.
So far, hundreds of retailers have learnt all the skills they need to design, build and implement a digital strategy to transform their business, get more traffic and more conversions, and save time and money.
The course has been selected by the City of Sydney Retail Program, La Trobe University, Agriculture NSW and others to support retail growth – and it works!

You'll be learning:

• Learn which tools and platforms you need, and which you don’t, to build a great online experience for your customers.
• Understand how to attract more people to your digital store in the most cost effective way, and how to convert them to customers.
• Get your business visible online, up the Google rankings and organically improving traffic.
• Get the knowledge you need to decide what to outsource, and how to do it without getting ripped off.
• Build a digital strategy and feel in control of your online business, so you can focus on why you started this business in the first place.

Join the Wait List

Next intake September 2021

Sign up and get 10% off the course.
PLUS first 10 sign ups will also get a FREE personalised website review valued at $250.

Kelly Slessor Ecommerce Coach
Kelly Slessor Ecommerce Coach

How can I
guarantee results?

Because digital marketing can be super simple – you just need to know what you’re doing.

I have shown hundreds of businesses how to get up and running online and absolutely kill it in their market. 

And if you finish the course and don’t think it was worth it – I will give you your money back plus shout you the cost of a coffee!

These are the people that will benefit most from this course: 

If you ticked more than 2 of the above, congratulations. You are the perfect candidate for my Digital Growth course!

Frequently Asked Questions

For the Digital Growth Course we recommend a minimum commitment of 3-4 hours (including the weekly call).
This equals out to less than 30 minutes a day to implement. When you think about it this way it seems rather easy. 

Remember – a business cannot outgrow its owner.

The cost of the program is $997, which is a lot of money right?

I want you to think about this;

How much money are you currently converting from online sales? 

What if you could double that conversion rate or even triple it? 

It happens – if you want some examples I encourage you to watch the testimonials up above. 

If you finish the course and decide it wasn’t worth it, I’ll give you your money back and shout you the cost of a coffee!

We have a tested and proven approach to learning which is thorough, hands on and flexible;

1. For 6 weeks, you will access Weekly Video Coaching Calls through your Learning Zone, along with the weekly workbooks

2. You complete the workbooks and put what you have learned into practice

3. Every other week, you join a live Q&A call with Kelly to ask any questions, deep dive into any area’s and generally make sure you are all good with implementation

4. We ask you to measure your key metrics as you go so we can all see your progress, and if you get stuck at any point, you just reach out. We’re there for you.

5. You join the Retail Edge Alumni group to continue to support, share progress and learn

Finally, you get access to all the content for 6 months from when you enrol, so you can come back at any point for a refresh.

Even if you have already outsourced you website to someone else it’s still good to have a basic understanding of digital marketing and your digital growth. 

I have met many retailers who trust in their team or their agencies only to find out they’ve been charged way too much for work that takes less than a couple of hours a week.

There is also more to digital marketing than just your website and SEO. As mentioned above nailing your messaging and reaching your customers where they are so that you can run successful advertising campaigns is just as important as having a high ranking website. 

If no one knows the website exists how can they ever find you? 

This course will help you see the whole picture and really regain control of your digital growth.  

That’s awesome that you already understand the importance of growing your business online! 

The difference with this course is I have pulled out all the stuff your truly need to know in a way that is useful specifically for retailers. I have been working in this space for 20 years now and I don’t want you to spend the same amount of time learning and making mistakes that I did. 

I’ve made them all for you so I can show you what works. I also want to make the digital space as retailer friendly as possible. So I don’t use fancy lingo to try and scare you off. 

By the end of this program you will have a real understanding of the work that goes behind leveraging a successful online brand so that you feel confident to do it yourself or don’t get taken for a ride when outsourcing to freelancers or agencies. 

This course is designed to give you back the power, rather than just throw words at you and hope something sticks.


We need to know that you are committed to getting results from the Ecommerce Growth Course. 

Anytime you work with a coach or a mentor even though they can share amazing methods that will help you see success if you don’t implement them then nothing changes

The same applies here. I can tell you how be successful in the online space but if you hesitate or aren’t willing to implement these strategies straight away, then you will not see results. 

If you are committed to your success and growth in the next 6 weeks then it’s pretty easy to get started. 

If you are ready to feel confident and in control instead of stressed and overwhelmed when it comes to your digital marketing and online presence then I encourage you to book a call.

Let me be your Digital Marketing Manager and guide as we work through each step of the Ecommerce Growth Course together and leave your business digitally transformed in just 6 weeks. 


If we haven’t met before…
Hi! I’m Kelly Slessor.
I’m an Ecommerce and digital marketing expert with more than 20 years experience across retail and other industries. Throughout my career I have helped 100s of retailers increase their online presence and grow their revenue as a result.
Growing retailers online presence is my passion and now I am on a mission to use my skills to help as many small and medium retailers grow their businesses as the world moves into an ever increasingly digital landscape.
My main aim is to make this transition as smooth as possible as many people try to over complicate this process.
While there are definitely some new skills that you need to pick up, you don’t need to spend 20 years mastering these skills like I did.
Even though we will be focusing on your online presence this doesn’t mean we lose the humanity in your business.
I believe that personalisation and customer experience is at the heart of retail and adjusting this so that it works in a digital context is a special skill of mine.
I would love to help you grow your retail business in 2021. Would you like to come on this journey with me?