Grow Your
Online Revenue

The Retail Edge is a proven process for digital growth and future proofing your business.

Is the pandemic sucking the soul out of your retail or hospitality business?

You’ve put blood, sweat and tears into your store, but things have changed… and your whole livelihood is now in trouble.
Physical shops and restaurants are either empty or closed and with recurrent lockdowns, you know something needs to change.

You know that the answer is to grow your business online.

But where do you even begin? You haven’t got the time to wrap your head around online platforms and SEO.
You haven’t got the funds to pay an agency – and there’s no guarantee of a good return anyway.
You may even have been burnt before, throwing money at digital with no return on investment.
You barely have time to work on the business, because you’re busy trying to survive
You don’t know what to do, how to get skills you need, or how you’re going to afford it.

Let me know if this sounds familiar…

What if your retail and hospitality business could grow?

I can help you drive online sales and revenue growth by….. 

Design, build and implement a digital strategy that will transform your business.

You will join the hundreds of retailers, hospitality groups and service providers who have already transformed their business, gained traffic, conversions and sales and saved thousands in time and money.

Kelly Slessors hands-on course has been selected by the City of Sydney Innovation Retail Program, La Trobe University, Agriculture NSW, Westfield and others for its ability to support retail growth.

Kelly Slessor Photo

If you’re ready grow your retail business, and need the guidance of someone who specialises in online retail growth.

The Retail Edge is for you.

Grow your online business with confidence and support, so you have less stress and more time to focus on the bits you enjoy about your business.

Get The Retail Edge

Your 6-week course is a tested and proven approach to learning, with flexible and hands-on process.
You will be guided and supported by Kelly Slessor – who has over 20 years’ of online retail experience and mentoring. So you’ll get the knowledge you really need, without the guesswork.
There’s no fancy lingo, no hidden costs, and no scary technology.
It’s a step-by-step guide to building an online retail space that works for you.
So you can take control of your business, and have the confidence to know what you need when outsourcing to freelancers or agencies.
You could double your current revenue or more – and I’ll show you how to measure your progress and see for yourself.
Grow your business revenue with the best customer experience possible.

The 6 week course includes

  • 6 Ecommerce modules delivered by video and including easy to follow workbooks.
  • Access to weekly (6) LIVE Digital Clinics with Kelly Slessor for all your questions.
  • Access to a Closed user group to share insights and success stories with your growth squad.
  • **Bonus free SEO report for the first 20 sign ups*
  • A bonus masterclass session with an industry leading retailer. 
  • Access to templates and resources.

Over the 6 weeks you will learn;  

  • Digital Fundamentals – How to define your online customer and reduce your acquisition costs
  • Platforms and plugins – Ensure you have the right technology to drive results
  • Google as your shop front – How to get to the front page of Google
  • SEO & SEM – How to use free and paid digital marketing to grow your traffic, conversions and revenue
  • Content – Story telling for engagement
  • Email & Social Media Planning – Developing the right content and call to actions to build loyalty
  • Conversion optimisation – Making your website work harder for you.

From physical door to digital door, reach more


Access the knowledge and insights of someone with over two decades of retail and online retail experience across hundreds of brands.


Get your business seen online, increase your traffic, and convert to more sales.


Enjoy the support of a members-only group, so you have the confidence to move forward and know you’re not alone.


Utilise templates and knowledge that are directly applicable to your business and situation.

About Kelly Slessor

Kelly Slessor

Kelly Slessor is an Ecommerce and digital marketing expert, who drives growth and innovation for retail and other hospitality.

Kelly has over 20 years’ of experience, knowledge, models and insights, and she applies this in a practical and easy-to-understand way.

The Retail Edge was developed through the years of working with hundreds of brands, including Big W, Woolworths, Sainsbury’s, Glue Store, Showpo, and many other small independent brands.

The Retail Edge Guarantee

We’re invested in your success.
I know that for a struggling business, even $997 can feel like a lot of money.
Your investment in The Retail Edge is an investment in your business growth, and I know that you will be able to future-proof your business once you’ve implemented the tools and strategies provided.
That said, if you complete the course and didn’t feel it was worth your time or money, you’ll get a complete refund – plus I’ll shout you the cost of a coffee!
It’s my guarantee to you.

Enrol in The Retail Edge Today.
Invest in your Digital Growth





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