No two customers are the same: Why online retailers need to offer personalised customer journeys

As an unprecedented number of retailers scramble to be seen online, the consumer is hit with a lot of noise that is fast becoming unbearable. 

We jump from LinkedIn to Facebook, Instagram to TikTok, from our mobiles to desktops.

We have an average of eight tabs open on our computers, and yet we still can’t seem to find what we are looking for.

Products are thrown at us in every channel. 

Read more at Smart Company

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