How to create an inclusive digital experience

marketingmagau

In order to create accessible digital experiences, brands need to truly consider the diverse needs of users and be committed to the process of inclusivity, writes Kelly Slessor.

Inclusive digital experiences mean many things to many people. For me, it is about creating an online experience that responds to a user’s individual needs and allows them to achieve whatever it is they set out to achieve. Research shows that an incredible 98 percent of websites have accessibility issues.

It is a complex topic with many confronting elements but one that, I believe, will become a key area of focus for many retailers and businesses in the next few years.

Read the full story at Marketing Mag

No two customers are the same: Why online retailers need to offer personalised customer journeys

Smart Company

As an unprecedented number of retailers scramble to be seen online, the consumer is hit with a lot of noise that is fast becoming unbearable. 

We jump from LinkedIn to Facebook, Instagram to TikTok, from our mobiles to desktops.

We have an average of eight tabs open on our computers, and yet we still can’t seem to find what we are looking for.

Products are thrown at us in every channel. 

Read more at Smart Company

COVID-19 – A Wake Up Call For Selling Online

Business Essentials Daily

Since COVID-19, online retail has seen its largest growth on record. For businesses, it’s never been easier to set up an online store. Kelly Slessor is a digital growth expert and founder of Shop You, a personalised virtual shopping mall based on AI technology.  Kelly has spent the last 20 years working with retailers, property groups, banks and media companies globally to develop their digital strategy. She explains what businesses need to consider when starting an online strategy and outlines digital tools available in which to do so.

Read the full story at Business Essentials