In order to create accessible digital experiences, brands need to truly consider the diverse needs of users and be committed to the process of inclusivity, writes Kelly Slessor.
Inclusive digital experiences mean many things to many people. For me, it is about creating an online experience that responds to a user’s individual needs and allows them to achieve whatever it is they set out to achieve. Research shows that an incredible 98 percent of websites have accessibility issues.
It is a complex topic with many confronting elements but one that, I believe, will become a key area of focus for many retailers and businesses in the next few years.
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