As Australians remain inside during the pandemic, the popularity of housewares have gone through the roof. We look to leading e-commerce experts to rank three home decor and furniture retailers.
Shoppers are redecorating, updating their home office and keeping themselves occupied during lockdown. We sat down with e-commerce expert, Alita Harvey-Rodriguez, the Managing Director at MI Academy, Kelly Slessor, the Founder and CEO of Shop You, and Jane Magoffin, the Senior Account Manager at Reload Media. We examined and broke down the good, bad and the mediocre.
We’ll be looking at are Temple & Webster, Brosa and Zanui. What do these leading e-commerce experts think of these three retailers?
Temple & Webster - Home decor and furniture retailer
Temple & Webster is a retailer that understands its customers. It is one of the market leaders in Australia.
With so many people searching on their phones for home decor, it is crucial that the homepage is easy to navigate.
Product review systems is a strong selling point. It shows user-generated content of real customers who own that product and how they have used it.
“Huge range of product images and great size easy to see the product in detail on mobile.”
Brosa - Art-inspired furniture and decor retail
Brosa provides art-inspired furniture and decor. This retailer is design-led and environmentally-friendly.
The homepage gives the user a push into taking action. Customers are faced with options. Calling a stylist, finding a physical store, a virtual conversation or browsing their top product categories. Homepage is focused on sales and uses GIFs to show different products.
“Great imagery on the homepage, but the fonts on imagery are too small to read.”
“Clean imagery coupled with design inspiration.”
Product page has rich information with detailed and visual product descriptions. It is clear that Brosa uses a personal approach. This can be seen by their call to actions – ‘We’re here to help’ and ‘Call us’.
Zanui - Homewares and furniture retail
Zanui is an online leader for Aussie homewares. It provides the trendiest furniture for Aussie online shoppers.
Zanui does a really nice job of adjusting their homepage to whatever device the customer is on. Either mobile or desktop. The mobile experience is slightly different from the desktop experience.
On each product page, there is product description, live stock updates and shipping quotes.
“Image navigation on the homepage is clear and well designed.”
“Two pop ups on mobile product page can be distracting, but there’s great product imagery.”
Kelly Slessor is an Ecommerce Coach and a digital marketing expert passionate about helping retailers grow. Kelly has worked with 100’s of retailers, shopping centres and property groups to develop their digital marketing plans, e-commerce platforms and technology strategy. Companies include Westfields, Woolworths, Big W, Sainsburys, Gluestore and small independent brands and restaurants.